Twitter Tops 10 Billion Tweets Today

Twitter is apparently due to top ten billion tweets today, but according to Virgin Media Business (that's @vmbusiness to you), only 16 of the UK’s biggest 100 listed companies are using the micro-blogging site to talk to their customers, reports Management Today.

If you believe Twitter’s claim that about one in five tweets refer to a product or brand, it might be that companies that haven’t jumped on the bandwagon are missing a trick: after all, if so many people are on Twitter talking about you, it probably makes sense to try and engage with them directly…

According to Twitter, users are now posting 50 million tweets per day, equivalent to 600 per second (to give you a sense of its growth, it was only doing 5,000 a day in 2007).

That might be relatively small fry compared with the likes of YouTube (1 billion videos per day) and Facebook (8 billion minutes on site per day). But it’s still a lot of noise.

And significantly, as far as businesses are concerned, Twitter’s Sean Garrett said last month that there are 25,000 tweets referring to specific brands every 5 minutes; indeed, one in five tweets now apparently contains some kind of product or brand reference.