Polish Feminists Criticize Slogan in Breast Cancer Campaign

Polish feminists are criticizing a slogan used in a hospital campaign promoting mammograms, saying it is sexist and encourages molestation, reports AFP.

The Opole cancer hospital sent letters in recent months to company directors in southwestern Poland asking them to encourage female employees to have breast cancer checks. The letters contained the campaign slogan: "I check the breasts of my employees myself."

Joanna Piotrowska of the feminist Feminoteka group said Tuesday the slogan is sexist — and that it encourages molestation and treating employees like property. The group criticized the slogan on its website.

Krystyna Raczynska, who ran the hospital campaign, says the slogan was aimed at using humor to draw attention to the issue and no offense was intended.