Twitter's first revamp in four years is major overhaul

Twitter has undergone its first major facelift which aims to provide a rich multi-media experience for its 160 million users. The redesign aims to make it easier for users to check out photos and video, reports BBC News.

As Twitter competes for advertising dollars, it is also seeking to ensure people stay on the website for longer and return more often.
Twitter.com now spreads information over two "panes" instead of over one page. One pane or panel is devoted to the 90 million messages or tweets posted on the site every day.

The other features images within the text. Until now, most links to photos and video have been displayed on other websites or browser tabs.

The firm said deals had been made with 16 photo and video sites including YouTube and Flickr to have their visual content embedded on the site.

"You can now take a simple short tweet and get more context and information in less time," Evan Williams, Twitter's chief executive and co-founder, told BBC News.

"We liked the old Twitter but we thought we could make it better. There was a lot buried underneath Twitter and now we are bringing all of that to the surface."