Apple Sony rumors: will an acquisition take place ? Analysts say "no"

Apple and Sony to be one? Not likely, according to analysts. Sony's stocks increased by rumors of an acquisition by Apple, according to The Atlantic.

Apple could easily afford the deal as Sony's market value is less than $34 million, and Apple having over $50 billion in cash, but Sony is not "part of Apple's DNA," an analyst has said.

Brian Marshall, an analyst at Gleacher and Company, said that "Apple wants strategic assets" and that "Sony is not a strategic asset," IBTimes.com reported. Marshall added, "I don't see anything in their arsenal that Apple would want. Five or ten years ago Sony was Apple's number one competitor. However, they failed to initiate on the software side and didn't build any of their assets."

Rodman & Renshaw analyst Ashok Kumar points to a possible "culture clas" as one major reason why the deal of Apple buying Sony would only remain a rumor.

"Apple would be betting the farm, they are probably not inclined to do that," Kumar said. "You could see a cross-license as opposed to an acquisition."

According to The Atlantic, "Apple might be tempted to keep Sony's digital camera and TV screen business" if there were an acquisition, but there remains the problem that the two companies have low margins and are in extremely competitive markets.
So there you have it. The Apple Sony rumors are false. Apple will stay a separate company and an acquisition will not occur.