Fox TV joins US networks to block Google TV

US TV network Fox has joined its rivals in blocking Google TV from airing its programmes to viewers, reports BBC News.

Fox held out after CBC, ABC and NBC refused to let full shows air on Google's new platform - where users can view the web and video on home TV's.

The networks are concerned they will suffer because online advertising is less lucrative than TV commercials.

The Fox move will come as a blow to Google, which needs the backing of the major media companies to thrive.

Google TV was launched at the end of October and is available embedded in a Sony TV and also through a set top box made by Logitech.

Speaking at a TV conference in San Francisco, NewTeeVee Live, Google remained upbeat about the future.

"There are many content owners who are not blocking Google TV,'' said Rishi Chandra, product manager for Google TV.

"The web is a new technology and it's not unheard of whenever there is a new technology that a lot of the incumbents in the space are trying to understand what that technology is going to mean for them."