Pressure mounts over Apple's 30% subscription charge

Pressure is mounting on Apple over subscription charges it plans to levy on some mobile content, the BBC News reported.

The company wants a 30% cut of payments for newspapers and other publications downloaded to its devices.

Anti-trust regulators in the US and Europe are reportedly poised to investigate the new pricing model.

Apple has defended the changes to its terms of business, saying the system is good for customers and will give publishers new opportunities.

Under Apple's plans, companies wanting to distribute their content to iOS devices - including the iPhone and iPad - would have to offer users the option of subscribing directly from their app.

One third of the selling price would then go to Apple.

Previously, users have been able to make their purchases through a web browser, effectively circumventing Apple, and handing all of the money to the publisher. Including such web links within apps will be banned, from June 30th.

The change has provoked widespread condemnation from content providers, who have called for an official investigation.

Following a meeting of around 60 European publishers on Thursday, the International Newspaper Marketing Association issued a statement warning: "publishers simply can't afford to invest in new technology, products and services when the platform charges them 30% of total revenue."

According to the Wall Street Journal, the United States Federal Trade Commission (FTC) is now examining whether Apple's plan breaches anti-trust rules. If correct, those early stage anti-trust inquiries may not result in full investigations.