The Washington Post launches personalized news site Trove

The Washington Post on Wednesday launched Trove, a free site that searches around 10,000 news sources to let visitors personalize their content.

Through integration with Facebook Connect, the site – which Washington Post CEO Donald Graham called "Pandora for news" – serves individualized content to users based on information in their Facebook profiles.

The site's editors also post breaking news onto the home page, and create subject-based channels that users can choose to follow.

"The experience is customized and different for everyone," said Vijay Ravindran, the Post's senior vice president and chief digital officer.

"We believe launching Trove is a good step toward understanding what the future of news could look like."

Trove, which has been in private beta since mid-February, is currently available on the desktop, Android and Blackberry.

The Post, which reportedly has invested $5-$10 million in the project, landed the technology behind the service with last July's acquisition of news aggregator iCurrent.