Twitter criticizes Google’s search changes

12:45 • 11.01.12

Google has angered Twitter and faces accusations of "warping" its search results and breaking antitrust rules by boosting posts from itsGoogle+ social network in its standard search results, The Guardian reported.

The changes, which are presently only being implemented in the US via google.com, mean that when people search for information, particularly about individuals, while logged in to Google+, results from the social network will be prominently displayed on the first page of results along with other results from the wider web.

That is likely to have the effect of making existing Google+ users more likely to use the network, because they will see fewer results from outside it when they search for information; the first page of search results leads to about 90% of clickthroughs on PCs.
Twitter's lead lawyer, Alex Macgillivray, called it a "bad day for the internet", and suggested – as a former Google employee – that there would have been dissent internally "at search being warped this way".
 

Twitter criticizes Google’s search changes