Google Chrome to adopt Do Not Track button

Internet giant Google has reversed course on “Do Not Track” technology, committing to include the functionality in its Chrome browser, Digital Trends reported.

Although many browsers are said to have implemented full and partial support for Do Not Track capabilities, Chrome was the last high-profile holdout that had resisted implementing the capability—an omission that was particularly significant since Chrome and Firefox are essentially tied for the number-two spot in the browser market.

“We’re pleased to join a broad industry agreement to respect the ‘do-not-track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls,”

Google Senior Vice President of Advertising Susan Wojcicki was quoted as saying in a statement to Bloomberg.

Do Not Track is a technology and policy proposal which will allow users to opt out of the ability for websites to track them as they surf the internet. This includes being able to opt out of specific types of advertising, analytics software and social platforms (like Facebook or Twitter) where they can grab and store users’ information and browsing habits.