Rolls-Royce to launch Wraith in Germany

Rolls-Royce is set to launch a model worthy of the Downton Abbey elite, the USA Today report.


The Rolls-Royce Wraith, bearing a famous name first used in 1938, will have its coming-out party at the Geneva Motor Show in March. And the first cars will be delivered to owners in the fourth quarter, perhaps as 2014 models.


"Expect the boldest design, the most dramatic performance and the most powerful Rolls-Royce that has ever played host to the famous Spirit of Ecstasy figurine," CEO Torsten Müller-Ötvös said in a statement.


"We will present a model whose starting point is luxury, refinement and exclusivity, traits that have made Rolls-Royce the world's pinnacle luxury good for the last 108 years.


Rolls-Royce, a unit of BMW, also has in its stable the Phantom, which costs nearly $400,000 and the less expensive Ghost. It recently showed off an electric-powered Rolls-Royce, which incorporates Qualcomm technology, at the Consumer Electronics Show in Las Vegas.