Apple bosses unveil next generation software

11:54 • 11.06.13
Science/tech

Apple has unveiled one of the biggest gambles in its history with a radical overhaul of its iOS software.


The new iOS 7 software has a ‘flat design’, but critics say the dramatic new look could backfire, confusing users - while others claim it simply looks like Google’s rival Android system, the Daily Mail reported.


It is the result of a huge power struggle within the company, which saw the previous head of iOS, Scott Forstall, outed in favour of British born-designer Sir Jonathan Ive, who oversaw the new software.


Experts warned the radical makeover could confuse some users.

Jan Dawson, chief telecoms analyst at Ovum, said it “represents a massive overhaul of the look and feel of the operating system, which has remained largely unchanged visually since the original version.”

A selection of the new screens in Apple's iOS 7 software, which will be available as a free upgrade to iPhone and iPad users in the Autumn.
However, he said the changes could be too much.


“The new version is almost unrecognisable, which will make it polarizing.


“Some people will love that their phone feels new and different, while others will be disoriented by the newness."


The iOS 7 design - which will be available in the autumn - is the first major change to the operating system since Ive was put in charge of software last October.

He was already in charge of industrial hardware designs for the iMac, iPhone and iPad but took over the software-side of the business from Scott Forstall following a power struggle within the firm.


Forstall was senior vice president of iOS software from 2007 - when the first iPhone launched - until last year when Apple announced he had resigned from his position.
 

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