LG gets its mini-Galaxy S4 moment with G2

LG has made solid progress in the smartphone market, but still lacks a breakout hit. The company hopes the G2 will garner some much-needed hype, Cnet.com reported.

LG certainly hopes so and has banked heavily on its latest super smartphone to finally give the company a global blockbuster it is so desperately seeking. The Korean electronics giant has been steadily building up the hype for the device, releasing videos, promoting the event through digital ads (including on this site), and making it known that its next flagship smartphone is just around the corner.


The event today --which thankfully omitted the overly dramatic theatrics of Samsung's GS4 debut, but did feature a curious spotlight on a single Vienna Boys' choir singer at the end - was designed to convey the impression that the G2 belongs among the big boys in the smartphone industry. The company positioned it as the ideal phone designed for the user.


"Technology without empathy can no longer be considered innovation," LG mobile CEO Jong-Seok Park said during the event on Wednesday. "Innovation for the sake of innovation is old school."

With the G2, LG crammed in an impressive amount of high-end specifications, including a Qualcomm 2.26GHz quad-core processor, 13MP optical image stabilization camera, a 3,000mAh battery supposedly able to last 1.2 days, and a large 5.2-inch high-definition IPS display.

The G2, however, uses a cheaper-feeling plastic construction at a time when most of its competitors have moved to metal.