Steve Jobs wanted to launch a 'Holy War' on Google: Emails outline Apple founder's strategy

Apple's founder Steve Jobs wanted to wage a 'Holy War' against Google a year before he died, a top-secret email has revealed.

The tech visionary sent the email in 2010 to his top 100 most senior executives, in which he outlined the company's strategy for the following year, reports the Daily Mail.

About half-way down the email - headed by the words 'FYI - DO NOT FORWARD' - he suggests launching a 'Holy War with Google', bidding his underlings to suggest 'all the ways we will compete with them'.

Also in the email, Jobs heralded the 'end of the PC-era' and promised to 'further lock customers into our ecosystem, warning that Apple was 'in danger of hanging on to old paradigm too long.'


It also mentions the future of Apple TV, including a strategy to 'stay in the living room game and make a great 'must have' accessory for iOS devices,' with content from NBC, CBS, Viacom and HBO, as well as a possible TV-subscription service.

He wrote the email at a time when Apple's fears were growing over Google, once a key Apple partner with the iPhone, making global waves with its Android technology. By licensing Android for free, Google developed software for most of Apple’s main smartphone and tablet manufacturing rivals.

More details here.