Facebook buys fitness-tracking app Moves

With 4m downloads on iPhone and Android, activity-tracking app Moves is one of the more popular fitness apps for smartphones.


Now Facebook has made it its latest in a string of significant acquisitions, The Guardian reported.

Developed by Finnish start-up ProtoGeo, the app runs in the background on users' phones, using location data to build up a profile of their activities throughout the day. Described as a "surprise hit" by Apple following its 2013 launch, it has been downloaded 4 million times.


ProtoGeo announced the news on its blog. "Today, we're delighted to announce that Facebook has acquired our company and the Moves app," explained the company.

"Since we launched Moves, we’ve been focused on running a simple and clean activity diary that millions of people have enjoyed using. Now, we’re joining Facebook’s talented team to work on building and improving their products and services with a shared mission of supporting simple, efficient tools for more than 1 billion people."


ProtoGeo added that Moves will "continue to operate as a standalone app" while stressing that there are no plans to "commingle data with Facebook".

Read more here.