Google is world's most valuable brand

US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday.

Google's brand value shot up 40 percent in a year to $158.84 billion (115 billion euros), Millward Brown said in its 2014 100 Top BrandZ report, according to Business Insider.

"Google has been extremely innovative this year with Google Glass, investments in artificial intelligence and a range of partnerships," said Benoit Tranzer, the head of Millward Brown France.

Google Glass is Internet-linked eyewear for which the firm has joined hands with Luxottica, a frame giant behind Ray-Ban and other high-end brands, to sell the new product in the United States.

 
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