Apple iWatch coming in October

Apple will be launching its much-rumored iWatch this October, and the company is so confident in the device that it’s reportedly looking to produce three to five million units per month, Forbes magazine reported.

Apple’s shares took a small dip after the company’s WWDC keynote last Monday, in part because investors had hoped for bigger hints about what could be the company’s next blockbuster device. Instead Apple announced new software platforms that allowed its devices to talk more easily to one another when in close proximity — a feature it called Continuity — along with an app that aggregates biometric data, called HealthKit.


Both features appeared to set the scene for a wearable device, and expectations are high after Apple’s Eddy Cue recently said that later in 2014, ”we’ve got the best product pipeline that I’ve seen in my 25 years at Apple.” Apple will reportedly hold a special event in October in which it reveals a wearable device that works with its HealthKit service.

Other companies in the wearable tech space believe that Apple will set a high standard with its first foray into wearables, particularly in its ability to crack the design and fashion problem that besets the current, plastic-black-band generation of fitness trackers.