Google buys playlist generator Songza

Google confirmed Tuesday that it is acquiring Long Island-based music streaming service Songza, New York Post reports.

While neither Google nor Songza would discuss price, sources close to the pact say Google paid around $35 million for the tiny music curation firm. Songza was represented by Mark Patricof’s Mesa Global.

Songza is in the business of learning about what songs people want to listen to when they’re in particular situations such as a summer cookout or relaxing at home. Such music intelligence firms have become the new hot hunting ground for major players in the tech business.

The 6-year-old company is run by Elias Roman, who won a $4.7 million funding round from Amazon, Lerer Ventures and music manager Scooter Braun in late 2013.

The deal comes hot on the heels of Apple’s move to buy streaming music service Beats Music, alongside the Beats audio equipment company for $3 billion.