Social media monitoring by employers predicted to rise

A third of young people would be happy for their employer to have access to their social media profiles in return for job security, according to a report that claims such personal data monitoring will become more commonplace, The Guardian reports.

The report, written by consultants from PwC using a survey of 10,000 workers worldwide and 500 human resources (HR) professionals, suggests personal data from Facebook, Twitter and other social media sites could be used by employers to understand what motivates their workforce, reasons why people might move jobs and to improve employee wellbeing.

PwC predicts that online monitoring by employers will rise over the next decade. By 2020, people currently aged 18-32 will form half of the global workforce, bringing with them different attitudes to technology and personal data.

The research claims that younger people are more open to sharing their personal data with their employers, with 36% of Generation Y workers saying they would be happy to do so.

See more on The Guardian website.