Instagram supports new photo formats

Instagram users will no longer be limited to posting square photos.

The Facebook-owned photo-sharing company has announced that it is finally enabling support for landscape and portrait format photos and videos, reports Petapixel.com.

From its inception back in 2010, Instagram has been known for its recognizable 640×640 filtered photos. But the company is lifting the square aspect ratio restriction in order to help photographers better tell their stories.

“Square format has been and always will be part of who we are,” Instagram said. “That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”

The company revealed that nearly 1/5 of uploaded photos and videos aren’t in square format. To retain the native aspect ratio, a user can tap a new format icon to adjust the desired orientation.