Facebook will start showing ads for users having ad blocker

Facebook has figured out a way to display ads even when someone is running an ad blocker, and it intends to start using it, Verge reports.

Ad blockers are usually able to pick out ads because they're clearly identified as ads within a website's code. Most sites can't change that because advertisers want to wrap their ads in various data trackers, so that they can find out exactly how well they're performing. But Facebook ads will now look just like any other Facebook content. (They'll still be displayed as "sponsored" to users, of course). It's possible that ad blockers will find a way around this in the future, but it'll be a lot more work for them.