Amazon Rapids: Tech giant launches children's reading app

 Amazon has a new plan to get kids reading. 


The tech giant on Wednesday launched Amazon Rapids, a reading app aimed at 7-to-12-year-olds. The paid app contains hundreds of stories, all told in dialogue animated to look like text messages, Mashable.com reports.

The interactive app allows readers to swipe back and forth through dialogue, prompting each new message to appear on the screen. Until the reader prompts the next message to appear, the character who speaks next will even look like they're typing, with the three dots familiar to anyone with iMessage.