Huawei beats Apple, capturing 2nd spot globally

As Apple prepares to launch its next flagship device - probably iPhone 8 - on September 12, Chinese smartphone maker Huawei has surpassed Apple for the first time in global smartphone sales consistently for June and July, Business Standard reports.

With August sales looking strong for the Chinese vendor, a hat-trick for Huawei, which is now at second spot after South Korean giant Samsung, could be on the cards, said Counterpoint Research's 'Market Pulse for July 2017' on Tuesday.

"This is a significant milestone for Huawei. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion," Counterpoint's Research Director Peter Richardson said in a statement.

While this streak could be temporary, considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing.

"However, a weak presence in the South Asian, Indian and North American markets limits Huawei's potential in the near-to mid-term to take a sustainable second place position behind Samsung," Richardson added.