Samsung to unveil foldable smartphone this year
Samsung will unveil details of a foldable smartphone later this year, CNBC reports, citing the CEO of its mobile division.
DJ Koh said that "it's time to deliver" on a foldable device after consumer surveys carried out by Samsung showed that there is a market for that kind of handset.
Speaking to the TV channel, Koh was tight-lipped on how the folding screen could work but ran through the design thinking of the upcoming smartphone, particularly how Samsung is trying to differentiate the experience from a tablet once it is unfolded.
"You can use most of the uses ... on foldable status. But when you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they (consumers) buy it?," Koh said at the IFA electronics show in Berlin last week.
"So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, (they think) 'wow, this is the reason Samsung made it'."
The device may sound similar to a traditional flip phone which relied on a hinge to connect the two parts of the handset. But Samsung is likely to focus on creating an actual screen that bends. The Wall Street Journal reported in July that an upcoming foldable smartphone would use a single screen.
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