Apple ‘increases production’ of iPhone 11

Apple has told suppliers to increase their production of its latest iPhone 11 range by up to 10%, or 8 million units, the Nikkei Asian Review has learned.

The “better-than-expected demand” worldwide for its new cut-price handset is reported to have caused the company to come up with such a decision.

The increase in orders appears to validate Apple CEO Tim Cook's new strategy of enticing budget-conscious consumers with cheaper models amid the weakening world economy. The order boost of between 7 million and 8 million units is equivalent to total annual phone shipments this year by Google, a rising iPhone rival in Apple's home US market.