Mercedes-Benz unveils Avatar-inspired concept

Mercedes-Benz has revealed its take on the vehicle as a "living creature" with the Vision AVTR concept, which takes design cues from the sci-fi fantasy film Avatar.

Dubbed the Vision AVTR, the design takes its name not only from the Avatar film it was inspired by, but also stands for "Advanced Vehicle Transformation", Dezeen.com reports.

Unveiled at this year's Consumer Electronics Show (CES) in Las Vegas, the concept car embodies the German car brand's vision of what mobility will look like in the distant future, with scales and a crab-like movement.

The Vision AVTR is a more imaginative version of Mercedes' Vision EQS luxury saloon car unveiled in September 2019 at the Frankfurt Motor Show, which is set to reach production in 2021.

Both models feature the same structure that Mercedes-Benz calls a "one bow" proportion, which centres on a stretched profile with a long cabin, short bonnet and trunk, and expansive doors.