"Addiction" is more dangerous than time, "endless scrolling" trains our brain to be constantly distracted. media expert

Do you feel that it has become difficult to concentrate? The reason may be short clips (Reels, TikTok, Shorts. Media expert Samvel Martirosyan said this on his Facebook page.

"A new international study involving more than 98,000 participants has revealed how short-form videos affect our brain and mental health. The results are worrying.

Here are the key findings:

The first victim: attention. Research has found that the abuse of short clips has a negative effect on cognitive abilities. Attention and self-control (inhibitory control) suffer the most. Our brain learns to quickly receive "reward" (dopamine) and as a result it becomes difficult to focus on long-term, mental work. If it's short, we get mad at the little things.

Stress and anxiety - Active use of these platforms is associated with increased stress, anxiety and feelings of loneliness. Also, a negative connection with the quality of sleep was confirmed - which we feel even better.

Age does not matter. it is common to think that addiction to social networks is only a problem for teenagers. However, this analysis has shown that the negative impact is the same for both young people and adults.

"Addiction" is more dangerous than time. Interesting fact. the problems are more related not to how many hours you watch, but to how much you lose control (like you can't stop).

Conclusion: "Endless scrolling" trains our brains to be constantly distracted. If you feel that concentration has become a problem, pull yourself together," he wrote.