Armenian Entrepreneur Boris Sahakyan Featured in Forbes’ Executive Spotlight

Forbes’ “Executive Spotlight” series has featured Armenian entrepreneur Boris Sahakyan, founder of Arara Tour and co-founder of Prodigi, Digital Caramel, Smartic, and Dispatchional. The article, “How Boris Sahakyan Is Taking Business Beyond Borders,” explores his entrepreneurial journey and approach to international expansion.

Trained as a biophysicist, Sahakyan brings a scientific, systems-based approach to business: understanding cause and effect, assessing the impact of decisions, and building business models that can succeed across different markets.

One of the article’s central topics is Arara Tour’s approach to responsible tourism in the Caucasus and Central Asia. The company works with local suppliers, family-run hotels, and restaurants to help keep tourism revenue within host communities.

The article also explores Sahakyan’s management principles. He emphasizes developing leaders who can make decisions independently, allowing founders to focus on strategy and long-term business growth.

His five-year plans include further expanding Arara Tour across the Caucasus and Central Asia before entering the US and European markets. These ambitions reflect his belief that successful business models built in Armenia can grow beyond the country’s borders.

Read the full article about Boris Sahakyan on the Forbes website.