Sony CEO Suggests Healthier Snacks in US Theatres

15:10 • 17.03.10

The head of Sony Pictures suggested Monday that movie theaters offer healthier snacks to help fight obesity and give audiences a broader range of food choices, AP reports.

Sony Chair and CEO Michael Lynton told theater owners at their annual ShoWest convention that a survey by the studio at 26 theaters nationwide found that two-thirds of movie-goers said they would be likely to buy healthy concessions if available.

The survey also found that 60 percent of parents thought that healthier concessions would enhance the moviegoing experience and that 42 percent of parents would buy concessions at theaters more often if healthier choices were offered, Lynton said.

"I don't mean close the window for popcorn, soda and candy. Audiences love them and should always be able to buy them at your theaters," Lynton said in the keynote address as the four-day convention opened.

But "by bringing healthier snacks into your concession stands, you would be helping our country meet an urgent public health need," Lynton said.

According to Lynton, healthier food selections suggested by those surveyed include fruit cups, vegetables with dip, yogurt, granola bars, baked chips and unbuttered, air-popped popcorn.

Sony CEO Suggests Healthier Snacks in US Theatres