Woody Allen plays pimp in 'Fading Gigolo' trailer

The first trailer for Fading Gigolo has debuted, with Woody Allen playing a failed bookseller who takes on some part-time work as a pimp, reports the Hollywood reporter.

He builds a business prostituting out John Turturro's character to lonely women.

Along with starring, Turturro wrote and direct the pic, which was recently added to the Toronto Film Festival lineup.

Sharon Stone and Sofia Vergara also star as female clients - who become interested in a threesome.

The comedy is produced by Antidote Films with QED International handling sales. At the 2012 Toronto Film Festival, Turturro told THR how he snagged the auteur to star in his film.

“I’ve always been a fan of Woody’s,” Turturro said. “I blabbed it to my barber, who cuts his hair."

The men's mutual barber ended up telling Allen the premise of Fading Gigolo, and Allen was interested.